HAPPY VICTIMS, YOU ARE WHAT YOU BUY

KIDAORE HŌJŌKI - KYOICHI TSUZUKI

Anna Sui

En 2008, le journaliste Kyoichi Tsuzuki publie HAPPY VICTIMS. De par cette oeuvre photographique, il documente l'addiction aux marques de luxe de jeune japonais. En y incorporant une interview de chaque individu, Il nous offre ansi une clé de comprehension sur ces comportements de consommation particuliers.

"People find my photos of fashion victims interesting because such top-of-the-line items coexist with their less-than-fabulous everyday lifestyles, all very matter-of-factly. To see top people surrounded top goods by might make people jealous, while the lowest of the low scraping the very bottom of the barrel is merely painful to look at. But when things mix that normally don’t go belong together, now that’s the stuff of excitement and inspiration."